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Online Course on Leading the Modern Day Business by University of Virginia and BCG [4 Months]: Enroll Now!

About the Course

The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.

This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization.

The specialization then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be. Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.

There are 4 Courses in this Specialization

  • Digital Transformation
  • Design Thinking for Innovation
  • Digital Product Management: Modern Fundamentals
  • Customer-Centric IT Strategy


  • Michael Lenox
    Senior Associate Dean and Chief Strategy Officer
    Darden School of Business
  • Amane Dannouni
    Managing Director & Partner at Boston Consulting Group, Singapore
  • Sonja Rueger
    Project Leader, Boston Consulting Group
  • Ching Fong Ong
    Senior Partner and Managing Director, Boston Consulting Group
  • Jeanne M. Liedtka
    United Technologies Corporation Professor of Business Administration
    Darden School of Business
  • Alex Cowan
    Faculty & Batten Fellow
    Darden School of Business

To enroll in this course, click the link below.

Course on Leading the Modern Day Business by University of Virginia and BCG

Note: Noticebard is associated with Coursera through an affiliate programme.


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