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Amazon Smbhav Entrepreneurship Challenge 2022 [Cash Prizes of Rs. 65 L]: Apply by April 15

Applications are invited for Amazon Smbhav Entrepreneurship Challenge 2022. The last date of application is 15 April.


Amazon Smbhav Entrepreneurship Challenge is a platform for high-potential startups to accelerate their growth and create long-term impact at scale. We welcome all Indian startups building promising products and services – for India and the world.

Shortlisted startups will get an opportunity to pitch their businesses to the leaders of the Indian startup ecosystem. The winners will be announced at the Amazon Smbhav Mega Summit and will be supported by Amazon to take their business to the next level.

Apply now to access cash prizes, exclusive rewards, market access, global exposure, a curated mentoring program and an opportunity to showcase your brand to potential customers, leading investors and industry experts!

Category Awards

  • Most Sustainability Focused Startup
  • Most Promising Woman-Led Startup
  • Most Promising Consumer Product Startup

6 winners

  • Opportunity to discuss funding with leading investors in India
  • $10,000 in Freshworks credits

Top 25

  • $10,000 in AWS credits, $1500 in Business support credits
  • Amazon Global Selling support for 1 year
  • Amazon Launchpad access up to 6 months
  • 1-on-1 mentoring
  • Other exclusive offers

Top 250

  • $5000 in AWS credits, $1500 in business support credits
  • Rs. 10,000 in Zoho wallet credits
  • Exclusive offers from partner organizations such as Freshworks, Notion, Paytm, Airtable, Segment, HubSpot Chargebee and more
  • Curated group mentoring program
  • Access to an exclusive founder network

Who can apply?

  • Sector agnostic: Open to startups across all industries, verticals and business models
  • Indian entities: The startup should be registered in India.
  • Startups less than 10 years of age: The company should not have crossed 10 years since the date of incorporation.
  • Annual turnover less than INR. 250 crores: The turnover of the company has not exceeded INR. 250 crores in any financial year.

Important dates


Interested candidates can apply online via this page.


  • Cash prizes up to INR 65 lakhs: Cash prize of INR 40 lakhs for the winner, INR 15 lakhs for the 1st runner-up and INR 10 lakhs for the 2nd runner-up.
  • Exciting rewards: All participants can choose from a range of rewards from Amazon and partner organizations.
  • Exposure: Showcase your business to potential customers, and stand to gain international exposure and media visibility.
  • Investors & Mentors: Pitch to top-tier investors and take advantage of additional mentoring programs to help grow your business.
  • Perfect your pitch: Get guidance on preparing your pitch deck, and key tips from our community of industry experts and past winners.
  • Networking: Build connections with leading entrepreneurs, mentors, investors, business leaders and a peer network of startup founders.

Click here to view the official notification of Amazon Smbhav Entrepreneurship Challenge 2022.

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